01.
Bring Your Brand to Life Through Motion
In today’s fast-moving digital world, static content is no longer enough. Video is now the most engaging, most shared, and most retained form of content online — and it’s reshaping how businesses connect with audiences.
At Cozy Fox Marketing, we create video content that feels intentional, on-brand, and results-driven. Whether you need sharp edits for social, animated explainers for your website, or a promotional reel that brings your services to life, our team handles it with clarity and craft. We help UK businesses turn ideas into powerful visuals that engage, inform, and convert.
02.
What is Video Editing & Animation?
This service combines visual storytelling with technical execution. Video editing takes your raw footage and transforms it into structured, branded content, ready for web, social media, ads, or internal use. Animation, on the other hand, uses motion design to explain complex ideas, create branded moments, or add visual impact without the need for filmed content.
There are different forms of video content we work with:
- Short-form social videos (ideal for Instagram, TikTok, YouTube Shorts)
- Long-form branded content (interviews, behind-the-scenes, documentary-style)
- Explainer animations (used on websites or as part of email campaigns)
- 2D and 3D graphics, transitions, overlays, and motion-driven visual assets
- CGI and stylised visualisation for brands that want to push boundaries
The type of content we create depends on your objectives — awareness, conversion, education, or engagement — and where the video will live.
03.
The Strategic Process
We begin by identifying what you want the video to achieve. Is it part of a campaign? Is it educational? Do you want to drive more website visits or improve conversion rates on a landing page?
From there, we storyboard and structure your content based on your goals and brand identity. Our editing team handles the post-production, motion graphics, visual overlays, and brand integration to ensure your video feels cohesive, clear, and purposeful.
Animations are custom-built, not templated — meaning everything from the script to the movement style is designed to reflect your message and tone. Every frame is crafted to support your brand’s voice and visual standards.
We also advise on how to distribute your content effectively — so the right people see it, in the right places, at the right time.
04.
Why It Matters — And What It Means for Growth?
Video doesn’t just boost engagement — it improves performance across the board.
According to Wyzowl’s 2024 Video Marketing Report, 91% of businesses say video has helped them increase traffic, and 87% say it directly contributes to increased sales. Even more telling, viewers retain 95% of a message when it’s delivered in video, compared to just 10% when reading it as text.
When executed well, video is not just content. It’s a performance asset. In the UK market, video is a key differentiator. It helps you:
- Capture attention in crowded feeds
- Communicate complex ideas simply and memorably
- Humanise your brand and build an emotional connection
- Improve click-through rates across social and email
- Increase dwell time on websites, which supports SEO
05.
More Than Just a Creative Add-On
Our video and animation services are closely integrated with your wider marketing goals. Whether you’re running a campaign, launching a product, or strengthening your brand presence, we position video as part of your strategic toolkit.
We work side-by-side with our content, social, and paid media teams to ensure your video isn’t just polished, it’s purposeful. From script to screen, every element is considered, cohesive, and made to drive results. This is where creativity meets commercial value.
06.
Ready to Put Your Brand in Motion?
If you want a video that doesn’t just look good but supports your marketing, we’re ready to help. Speak to our team about your next project. Whether it’s short-form, long-form, animated, or something in between, we’ll bring your story to life in a way that works for your business.